Attracting Effect of Pinpoint Auditory Glimpse on Digital Signage

Advertising signage installed in public spaces is intended to be seen by passersby increase recognition. However, display blindness often occurs because people either assume that the displayed content not relevant them or blurs into their surroundings and they remain unaware of it. To improve advertisement recognition, it necessary solve blindness. Although emitting a sound might solution make aware its presence, would become noisy space discomfort. We propose use pinpoint auditory glimpse stimulates passerby pay attention playing sound. Through acoustic measurements participant experiments conducted pseudo-store, was found (1) can effectively trigger (2) does negatively impact purchasing behavior, despite This paper presents findings on novel sound-based problem